![]() The acquisition cost the equivalent of 26 billion streams for a musician on Spotify for his podcast rights. The figures discussed for this deal are not typical of Spotify. The podcast reaches 190 million downloads per month this would mean a minimum of £2.5 million monthly in ads. ![]() Advertisers can pay between £15 to £41 per 1,000 listeners of a show. Not only will Rogan’s listeners lead to more Spotify subscribers, Spotify will make money off the non-premium members through ad sales. However, his podcasts proves very lucrative for Spotify who make their money through subscribers or ads. It will also still be free for listeners. ![]() The show will still stay the same with no creative inputs from Spotify. Rogan has claimed that the move to Spotify will have no difference for listeners. After that, it will be removed from all other listening platforms. The Joe Rogan Experience will be available on Spotify from September 1st. The Wall Street Journal has estimated this deal to cost a staggering £82 million. Rogan signed an exclusive deal with Spotify moving his podcast, The Joe Rogan Experience, off all other platforms. Rogan made a reported $30 million last year. This has had real life implications for politics and press coverage, after Rogan broadcasted his political views. Rogan, due to his reach, has the potential to influence many people. It is thought that he gets over 200 million views and listens per month. This figure has continued to grow as well as being broadcasted on Youtube. The podcast is described on their website as “a long form conversation hosted by comedian Joe Rogan with friends and guests that have included comedians, actors, musicians, MMA fighters, authors, artists, and beyond.” In the spring of last year, the podcast had more than 190 million monthly downloads. Most recently he has made his fame as a host for his podcast “The Joe Rogan Experience”. Joe Rogan is a comedian, commentator, actor and TV host. Celebrity Joe Rogan signs an exclusive multi-million dollar deal with Spotify as they continue to disrupt the market of streaming platforms.
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